Vered Hasharon is an international tour operator and destination management company (DMC) specializing in group travel, pilgrimages, incentive programs, and tailor‑made journeys worldwide. Founded in 1965, we are one of Israel’s longest‑established travel companies, trusted by partners and travelers across the globe.
For more than five decades, Vered Hasharon has designed and operated thousands of travel programs, welcoming hundreds of thousands of visitors from every continent. Our expertise spans cultural tours, religious pilgrimages, educational programs, and fully customized itineraries built to match the needs of groups and organizations.
Travel is about discovery, connection, and meaningful encounters. Since our beginnings as a small family initiative in 1965, Vered Hasharon Travel Group has grown into a global DMC network—while remaining committed to the values that shaped us: reliability, personal attention, and deep knowledge of the destinations we serve.
Today, our international team continues to craft carefully planned journeys that combine professional excellence with genuine hospitality.
Vered Hasharon Travel Group is a family‑owned international tour operator and destination management company (DMC) specializing in group travel, pilgrimages, cultural journeys, and tailor‑made itineraries across Israel, Europe, Asia, and Africa.
We design and operate hundreds of group programs each year, serving travelers from a wide range of backgrounds, interests, and faith traditions. Our long‑standing relationships with global partners and suppliers enable us to deliver reliable, well‑crafted travel experiences across multiple continents.
Our teams bring together decades of operational expertise and deep local knowledge, ensuring that every program is planned with precision and executed smoothly from the first inquiry to the final farewell. This commitment to professionalism and personal attention is the foundation of our reputation and the reason partners continue to trust us year after year.
We provide complete travel solutions for groups, organizations, and tour operators, including:
Destination management in Israel and worldwide
Tailor‑made group tours
Incentive travel programs
Conference & event management
Pilgrimage and religious tours
Educational and cultural programs
Each program is carefully tailored to match the goals, pace, and expectations of the group.
Organizing group travel requires more than logistics. It requires understanding people, expectations, and the details that make a journey run smoothly.
Over the years, we have worked with churches, tour operators, educational institutions, organizations, and private groups from across the world. Many of our partners return regularly, trusting us to deliver reliable and meaningful programs.
Our experience allows us to anticipate challenges, respond quickly, and ensure smooth execution on the ground.
Partners choose Vered Hasharon for our reliability, flexibility, and extensive experience in group travel.
We provide:
Many of our partners return year after year, trusting us to deliver smooth and meaningful programs.
A Family Tradition, A Global Perspective
Vered Hasharon remains a family-run company, led by the second generation, with the third generation already actively involved in the business, continuing the values and vision on which the company was founded. Our leadership team brings decades of experience in tourism, destination management, and international group travel, ensuring continuity, reliability, and a personal approach that distinguishes our company.
At Vered Hasharon, our ethos is defined by experience, respect, and a deep commitment to the people we serve.
In the last 10 years
14,603 tours
281,785 travellers
63 countries
We work primarily with organized groups, including pilgrimages, educational tours, cultural programs, incentive travel, and special-interest groups from around the world.
Each itinerary is designed in close consultation with our partners or group leaders. Routes, accommodations, pacing, and experiences are adapted to match the group’s interests, schedule, and priorities.
For most group programs, planning ideally begins 6–12 months in advance, although shorter timelines are sometimes possible depending on availability.
We work both with tour operators and directly with organizations, churches, institutions, and private groups planning travel programs.
We provide complete travel solutions, including itinerary planning, hotel reservations, transportation, guides, entrance arrangements, and on-the-ground coordination throughout the program.
A destination management company provides local expertise and on-the-ground services for tour operators, organizations, and group leaders. Vered Hasharon handles planning, logistics, suppliers, and coordination to ensure that each program runs smoothly from arrival to departure.
A local tour operator provides detailed destination knowledge, established supplier relationships, and real-time operational support. This helps ensure efficient planning, reliable logistics, and quick solutions if unexpected situations arise during travel.
Yes. Every itinerary is planned individually in consultation with the partner or group leader. Programs are tailored to match interests, schedules, group profiles, and specific travel goals.
Australian born in 1923, Mike Amir started his career in Tourism at TWA Airlines back in 1952. He then moved to Tel Aviv to be the Manager of American Express between 1954-1965, before he founded Sharon Tours International Ltd. The purpose of this company was to promote Christian religious pilgrimages to the Holy Land.
Mike was the first of his kind to identify the unique spiritual expectations of the single pilgrim. “The landscape looks the same as it has done for 2,000 years, and each pilgrim needs us to be true to their unique vision, dream, cultural and religious expectations.” “Their faith is in our hands.”
When Sharon Tours and Vered Travel merged, becoming Vered Hasharon, Mike continued to be active in the company. To this day, he is still the inspiration and mentor of all the talented young staff at the company.
He lives in Tel Aviv with his wife Sara.
Born in 1934, Uzi began his career in tourism in 1962. Starting out as a ‘moshavnik’ and a farmer, he became a role model of global perception in entrepreneurial spirit. When the concept of tourism to Israel was just in its conception, Uzi was one of the founders of the industry, creating experiences for travelers to the Holy Land.
Always a great lover of people, he left his job at EGGED, the largest transportation operator in Israel at that time leader in Israeli tourism. Uzi was one of the first to become a tour guide for Christian travel in Israel which lead him to open Vered Travel and Tours in 1978 as a tour operator for the Christian market.
He then continued to push the boundaries of tourism. He was the first to bring Asian travelers to Israel, as well as the first to welcome Agro-tourism, creating the ICAT in the Arava, providing on the job training for Thai students in Israel. Throughout his ground-breaking work in tourism, he held onto one key vision, ahead of its time – We are all one global village.
Today, Vered Hasharon has 10 offices around the globe and organizes hundreds of tours each year.
Uzi lived in Kfar Bilu with his wife Hana until his death in 2002.
Born in 1955 to Mike Amir, Danny Amir is a tourism expert in his own right. He has a Diploma from the Ministry of Tourism from 1981, having worked in the industry since 1976, joining the family business. Proud to work alongside his father, they turned Sharon Tours International Ltd into one of the premier tourism companies in the country. Working with Christians making their pilgrimages to Israel, and crafting real relationships with their customers.
Danny never forgets what his father told him in his childhood when they drove to Jerusalem and passed a bus with pilgrims going up to the Holy City:
“Danny, these people came here, probably for a once in a lifetime trip. You are fortunate to live here, able to drive to Jerusalem any day you wish”. This is the moment Danny recognizes as realizing his mission. To create tourism which goes far beyond booking a hotel or a bus.
Danny realized that modern day Israel can offer a much-needed added value to a classic pilgrimage. “One can be a pilgrim and yet a business person. It does not contradict.” He delights in offering pilgrims a way to gain knowledge and take vital skills back to their own countries.
“Enjoy the past, respect your faith, allow Israel to be a blessing to you wherever you come from. “
Danny also took a special interest in untouched Africa and beyond.
In 2001, Sharon Tours merged with Vered Travel, uniting two leaders in Tourism and Travel for the region. Since 2017, Danny has been the Chairman of the Israel Tourism Association. He lives in Israel, and has two children and two grandchildren.
Born in 1960, Mushi is the son of Uzi Vered. He began working in the tourism business in 1981, at Vered Travel and Tours. It was important to his father that he start at the bottom of the food chain, and work his way up to gain a true understanding of the travel market. Because of this ethos, Mushi was a basic junior operator for 6 years, and worked his way through the ranks to become an expert on every area of the industry, from inbound and outbound, to ticketing and operations. As a tourism company which specialized in the Christian market, Mushi built great expertise working with Christian tourists, crafting seminars and special projects to fill any need.
Mushi was attracted to tourism because of the connections he could experience and create between people from all over the globe, from all different cultures and backgrounds. In the world of travel, he feels deeply that we are all one family, connected to each other through a common goal- the dream of expanding our horizons and crossing the boundaries of culture and diversity to learn and grow.
In 2001, Mushi joined forces with Danny Amir from Sharon Tours, and merged the two companies to create a tourism superpower – Vered Hasharon Tours.
His ethos is that Vered HaSharon must personalize like a small company does, keeping the personal touch and realizing each tourist’s dream, and yet execute flawlessly and to scale, like a large organization.
Today, Mushi lives in Kfar Bilu with his wife Or-Li. They have 4 children.
